Learners explore core concepts in sustainability communication and narrative design, including messaging, storytelling and audience segmentation. The elective examines how framing and story structure influence stakeholder perception and action, and why transparency, evidence and context are essential for credibility. 

Learners also explore common risks arising from unclear or overstated communications, such as misalignment between words and actions, greenwashing and stakeholder distrust. The role of regulation is introduced to show how advertising, disclosure and reporting standards shape what organisations can claim and how claims must be substantiated.

Learners analyse how sustainability communications land with different audiences, including investors, employees, customers, regulators and communities. Practical examples support understanding of how narrative choices, evidence and tone affect engagement and trust. Learners design an audience-specific sustainability communications plan that balances aspiration with evidence, aligns with organisational strategy and complies with regulatory requirements.

Learners will gain confidence in using storytelling responsibly to support sustainability goals. They will understand how effective communication builds trust, strengthens engagement and reduces reputational risk, while supporting longer-term cultural and behavioural change.

This elective is valuable for learners involved in communications, reporting, engagement, sustainability or change roles, and for anyone responsible for explaining sustainability decisions to diverse audiences.